Arqa - I Business Park

by: Brandbourne Team


Arqa Development Group is a real estate developer based in Egypt with extensive experience in UAE. Founders expertise range from key malls in South 90 Street to medical complexes under pearl group in addition to landscape projects in UAE.

About the project:

The company has successfully claimed a land plot in The New administrative Capital where their first project to launch is a 91 meter high, 3 towered project consisting of admin units, medical areas, commercial spaces and hotel apartments.

The Brief:

Before initiating the company in Egypt, the brief was to develop brand name for both the company and the mixed use tower, where the company name must reflect sophistication as a real estate developer whereas the project name must reflect modernity and grandeur.

Challenges Faced:

Given the competitive landscape in The New Administrative Capital especially for mixed use projects, the developer’s name had to reflect integrity and deliver a feeling of sophistication for clients and investors meanwhile, the project’s name had to be extremely different from the mixed use projects in The New Capital.

Solutions Offered:

The solution offeres is to start big, that’s why Brandbourne’s team of creative has come up with Arqa Developments, an authentic Arabic name that means sophistication, nobility and luxury.
Meanwhile, When thinking of the project’s name, we were inspired by the futuristic approach the founders are planning to achieve, thus we found no better name than I-Business Park which they agreed with us.


Brand sustainability is the key for continuity, thus when launching new project at hand, not only the brand name must be personalized just like a human’s name.